Recharge Payments, Author at Recharge https://getrecharge.com/blog/author/recharge-payments/ Recharge is the leading subscription platform powering smarter subscription experiences. Wed, 13 Aug 2025 22:14:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://getrecharge.com/wp-content/uploads/2021/07/favicon-150x150.png Recharge Payments, Author at Recharge https://getrecharge.com/blog/author/recharge-payments/ 32 32 Why the most innovative subscription brands are scaling on Shopify + Recharge https://getrecharge.com/blog/why-the-most-innovative-subscription-brands-are-scaling-on-shopify-recharge/ Wed, 06 Aug 2025 18:54:15 +0000 https://getrecharge.com/?p=25423 Custom isn’t cutting it anymore. The most innovative brands are leaving behind bloated legacy builds for Shopify + Recharge to move faster, personalize deeper, and unlock scalable, flexible growth. And the results speak for themselves: Brands using Shopify + Recharge have generated over $30 billion in subscription revenue.  Shopify’s commerce infrastructure delivers reach, checkout performance,

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Custom isn’t cutting it anymore. The most innovative brands are leaving behind bloated legacy builds for Shopify + Recharge to move faster, personalize deeper, and unlock scalable, flexible growth. And the results speak for themselves: Brands using Shopify + Recharge have generated over $30 billion in subscription revenue. 

Shopify’s commerce infrastructure delivers reach, checkout performance, and omnichannel scale, while Recharge adds deep subscription functionality, real-time analytics, and AI-powered retention. Together, they form a composable growth engine that powers the full customer lifecycle from first click to long-term loyalty.

Innovate faster with composable tech

Forget brittle workarounds and multi-year dev cycles. Shopify + Recharge are fully integrated, endlessly extensible and enterprise-ready from day one. Brands can launch new storefronts in minutes using Shopify’s Hydrogen framework, then deploy tailored subscriptions with Recharge’s developer-friendly APIs and SDKs. You get the speed of SaaS and the flexibility of custom with none of the baggage.

Experiment at scale with a unified growth platform

Recharge does more than power subscriptions. It’s a fully integrated growth engine built to optimize every stage of the customer journey. From churn prevention and loyalty programs to upsells, cross-sells, and referrals, all the tools you need are native to the platform—freeing you up to test, iterate, and optimize faster. AI-driven analytics surface what’s working so you can double down, turning experimentation into a repeatable growth motion.

Deliver world-class CX with an AI-powered retention engine

With Recharge, personalization and scale go hand in hand. Features like Failed Payment Recovery and Concierge SMS, our text-based subscription management tool, are powered by best-in-class AI models to drive retention without piling on headcount or complexity. From day one, out-of-the-box flows and retention automations help reduce churn, boost LTV, and simplify subscription management, ensuring that your subscribers return again and again.

Built for migration at scale

Replatforming a mature business is a big decision, even when the benefits of SaaS are clear. Through countless joint migrations, Shopify + Recharge have built proven, battle-tested playbooks to guide enterprise brands through every step.

Brands like quip and Apothékary have moved from homegrown, legacy systems with zero downtime, zero data loss, and immediate performance gains. The result? A future-proof foundation that lets your team focus on scaling, not rebuilding.

The right tech can transform your business. Take a look at how leading brands have used Shopify + Recharge to decomplicate their tech, customize their experiences, and fuel subscription-led growth.

How to build a holistic growth engine

Apothékary’s natural remedies and herbal droppers have helped the brand cultivate an ardent following. Their products inspire long-term loyalty that makes them a natural fit for the subscription model.

Far from taking that at face value, Jen Lewis, Director of Retention, and the Apothékary team used insights from Recharge’s analytics tools to validate their assumptions and optimize their subscription program.

“Recharge has helped us improve key KPIs like LTV and purchase frequency. Recently, we pulled a report comparing subscriber LTV to that of one-time purchasers, which gave us clarity on where to focus our 2025 roadmap. Subscriber LTV was over 60% higher, so our 2025+ strategy is heavily centered on growing our subscriber base.”

Jen Lewis, Director of Retention, Apothékary

Armed with evidence of subscribers’ value to the business, the next decision to make was how to maximize that value: acquiring new subscribers or retaining existing ones.

“After confirming that subscribers are our highest LTV customers, I knew we had to double down on retention. We implemented Recharge’s Cancellation Prevention tool, which turned out to be one of our most successful rollouts. It’s been live for 8 months and has delivered a save rate of nearly 20%.”

Jen Lewis, Director of Retention, Apothékary

When customers move to cancel their subscriptions, Cancellation Prevention presents a survey to find out why they’re leaving, then incentivizes them to stay with compelling, personalized retention offers. In Apothékary’s case, the offers worked—20% of customers opted to keep their subscriptions open instead of cancelling.

But Cancellation Prevention’s value isn’t limited to the cancellations it stops. The data it collects can show a brand where prices exceed customer expectations, which products ship too frequently or in too great a quantity, or any other factor upstream that causes churn downstream.

“By diving into analytics and listening to customer feedback, we made changes that enhanced the overall experience and boosted retention. We used cancellation data to guide front-end improvements—like updating order frequency options and optimizing the subscription experience.”

Jen Lewis, Director of Retention, Apothékary

Recharge’s tools don’t live in a vacuum. They form a unified ecosystem that aggregates customer insights, then uses them to improve themselves (and each other). Brands that use Rewards to power their loyalty programs, for example, can integrate it with Cancellation Prevention—the cancellation flow can be configured to display customers’ remaining rewards balances, reminding them of what they’ll miss out on by cancelling.

That holistic integration is how brands like Apothékary are setting themselves apart. They start with real insights, then apply them everywhere in the business that they can make an impact. The result is constant improvement based on a keen understanding of their customers.

Expanding capabilities at lower cost

When oral care innovators quip first launched their subscription-based ecommerce program, the tech options for DTC brands were still in their infancy. quip filled the gap by investing in a homegrown ecommerce platform that would propel them to the top of their market.

Eventually, though, two things changed. First, quip began to outgrow their platform. As the company scaled, maintaining their custom tech required more and more resources that otherwise could have gone toward forward-looking ventures like R&D or subscription feature development.

Second, the tech market caught up. A custom platform had originally been the best way to deliver the subscriber experience quip envisioned. But before long, SaaS platforms like Shopify and Recharge had not only reached feature parity with the custom platforms built by early DTC pioneers like quip, they had surpassed them—and continued delivering features faster than any in-house team could.

“While we were proud to have built an incredibly savvy model when quip launched in 2015, we know there was immense opportunity to level up our functionality—specifically as we migrated to become a Shopify-platformed business. SaaS allows us to not only ensure we are providing best-in-class functionality, but also allows us to have a more predictable spend and reduce the amount of resources spent on building and maintaining custom tech.”

Meredith Glansberg, CEO, quip

Like many brands in the same position, quip selected Shopify as their ecommerce platform. But as a subscription-led brand, they would also need a subscription platform that not only integrated seamlessly with Shopify, but enabled them to customize their subscription program and quickly launch new features.

“At a minimum, we needed a subscription solution that not only captured the capabilities we had built and were proud of, but also allowed for us to quickly roll out new functionality that we didn’t already have. Recharge’s flexibility helps ensure we are meeting unique consumer and product needs. Additionally, we were evaluating different ecommerce platforms and we ended up going with Shopify, so we wanted a solution that worked seamlessly with the platform.”

Meredith Glansberg, CEO, quip

They selected Recharge. Within 90 days, millions of current and past customer’s subscription data was imported with zero data loss and quip was ready to launch. This new SaaS-based platform simultaneously accelerated the rollout of new storefront and subscription features and granted quip a more predictable, manageable cost structure than an expensive in-house platform could offer.

“At this point, we are up and running better than ever with Recharge and the entire migration was a success because of how well everything translated over to the new platform. This partnership allows us to continue to do what we do best: provide the best and most enjoyable experiences for our subscribers and drive better oral health outcomes”

Meredith Glansberg, CEO, quip

Crafting custom experiences with off-the-shelf tools

Breakfast mainstays and long-time Recharge users Oats Overnight have been subscription-first since their early days, a strategy that’s paid dividends for them: 90% of the brand’s DTC sales come from their enthusiastic subscriber base.

In 2023, Oats Overnight identified that their customer portal held untapped potential for engaging subscribers. They planned to overhaul it with custom branding and a slew of new features for customers—all of which were possible with Recharge’s API and SDK.

“In addition to creating a really good product that customers love, providing a subscription experience that is personalized has contributed to our success. Using the Recharge API and SDK, we revamped our customer portal back in 2023 to create a beautifully branded unique customer portal. Not only does the upgraded portal allow customers to manage their subscriptions with the typical skips, swaps, and cancellations, but it provides exclusive benefits to subscribers including perks, tasting notes, and year-round access to seasonal flavors.”

Thomas Keller, Director of Ecommerce, Oats Overnight

The new portal not only made it easier than ever for Oats Overnight’s subscribers to manage orders, it saved their team time by taking order management issues off of their plates and freeing them up to focus on their real mission: delivering the breakfast their customers love.

And the enhancements didn’t end with the portal itself. The Oats Overnight team even implemented Recharge’s passwordless login feature to remove every possible bit of friction from their account management experience. And once they implemented Failed Payment Recovery to cut down on passive churn, they’d smoothed away some of the most common pain points for their customers and their team—all with tools built right into Recharge.

“There are so many ready-to-use tools that have been small but mighty improvements to our business. For example, using Recharge’s passwordless login solution, we were able to simplify our customer portal’s authentication flow making it that much easier for customers to log in. And on the payments end, Recharge’s Failed Payment Recovery flows have helped us reduce unintentional churn. It’s a lot of these easy levers that Recharge provides that add up, helping us make significant gains.”

Thomas Keller, Director of Ecommerce, Oats Overnight

Modernizing the stack for global growth

As one of Europe’s most iconic subscription brands, Estrid had built a devoted customer base and a standout brand in the hair removal and body care space—offering premium razors, deodorants, and more. But behind the scenes, their legacy tech was holding them back. Scaling new features was slow, cross-market agility was limited, and their platform couldn’t keep pace with the business’s momentum.

“To keep innovating at the pace we move, we needed a platform that wouldn’t slow us down. Shopify and Recharge gave us the flexibility to build faster, test smarter, and scale our subscription experience across markets without friction.”

Alva Hemer, Senior Product Manager, Estrid

To future-proof their growth and improve operations across regions, Estrid partnered with ecommerce experts Woolman to replatform to a new stack: Shopify + Recharge.

Together, the teams executed a large-scale migration—successfully moving millions of customers with zero disruption to the subscriber experience.

With Shopify and Recharge, Estrid finally has the freedom to experiment without relying on engineering. Their teams can move fast, test new ideas, and hone in on the strategies that drive long-term subscriber value. A sleek, self-serve customer portal empowers users to manage subscriptions with ease, reducing CX overhead while maintaining a premium experience.

Freed from maintaining complex systems, Estrid is now focused on growth—refining journeys, responding to customer needs, and scaling with confidence.

“Now we’re truly built for scale. With Recharge, we can launch and iterate without relying on dev support, which has created real momentum. Retention flows are now core to how we operate.”

Alva Hemer, Senior Product Manager, Estrid

Explore what’s possible—or talk to our team about rethinking your subscription stack.

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Recharge welcomes Jay Li as Chief Financial Officer https://getrecharge.com/blog/recharge-welcomes-jay-li-as-chief-financial-officer/ Tue, 31 Jan 2023 18:15:42 +0000 https://rechargepayments.com/?p=21738 We’re excited to welcome Jay Li to Recharge as our Chief Financial Officer. Jay is an experienced finance veteran who will be an instrumental part of the executive leadership team in this next chapter of growth for us.  Jay brings more than 15 years of experience to Recharge, most recently serving as VP of Finance

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We’re excited to welcome Jay Li to Recharge as our Chief Financial Officer. Jay is an experienced finance veteran who will be an instrumental part of the executive leadership team in this next chapter of growth for us. 

A photo of Jay Li, wearing a light pink shirt.

Jay brings more than 15 years of experience to Recharge, most recently serving as VP of Finance at Acorns. Before Acorns, Jay was Director of Finance at Bird. He began his career as an Analyst in Mergers and Acquisitions at Morgan Stanley and has over a decade of experience as an investor at various asset management firms. 

We feel fortunate to have Jay on our team as we continue our mission to build the best company possible by empowering our merchants through recurring commerce. 

Welcome to Recharge, Jay!

Oisin

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Recharge named one of the Best Workplaces for Parents in 2022 https://getrecharge.com/blog/recharge-named-one-of-the-best-workplaces-for-parents-in-2022-2/ Fri, 02 Dec 2022 14:34:07 +0000 https://rechargepayments.com/?p=21421 Recharge is thrilled to be named on the Best Workplaces for Parents 2022 list!  At Recharge, we know that parents’ number one priority is their kids, which is why we make it a priority to ensure our benefits support working parents. To that end, we offer 16 weeks of paid parental leave for all parents

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Recharge is thrilled to be named on the Best Workplaces for Parents 2022 list! 

At Recharge, we know that parents’ number one priority is their kids, which is why we make it a priority to ensure our benefits support working parents. To that end, we offer 16 weeks of paid parental leave for all parents (moms, dads, adoptive), and we offer health insurance plans that cover 100% of premiums for our employees and their families. This is all in addition to our remote-first culture that fosters flexibility across the organization.

But don’t just take our word for it—here are five stories from Recharge team members about what it’s like being a parent at Recharge. 

Cedric Wilder, Designer 

When I started at Recharge, I was skeptical that the open PTO benefit would come with a heavy guilt-trip every time I needed to take time off, but that worry couldn’t be farther from the truth. Not only are we allowed to take time off to spend with family, but we are encouraged to do it. Working at Recharge has made it so much easier to be present with my family because I’m not worried about work, and in turn it’s allowed me to contribute to my work in a more effective way.

Natasha Streit, Director of Field Marketing

Working at Recharge has been a breath of fresh air. I went from a 40 minute commute (before Covid) to working two minutes from my kids’ daycare. My team is located all over the United States but everyone’s time is respected. My earliest meeting is never before 9:30 AM and I rarely have a meeting go past 4:30 PM. This means that I have ample time in the morning to spend with my kids before dropping them off at school. When they get home, I get to be with them—fully—without any expectation of having to work during off hours. My children are 4 and 2 and are literally growing and changing every day—it’s so nice having the flexibility to be there for all their fun moments!

Jen Rico, Executive Assistant

I feel very lucky to work for a company that embraces being a parent. After the recent loss of the girls’ dad and becoming a single mother of 3, the amount of responsibility that has been placed on me has been manageable with the flexibility I have at work. Recharge embraces family time, PTO, and “turning off” which I can really appreciate so that I can focus on me and the kids when they need me most. Recharge understands and supports a healthy work-life balance. That is something that not only attracted me to Recharge, but one that will keep me here for many years to come. 

Rodolfo Yiu, Director of Demand Generation

Recharge has helped me tremendously as a new parent to get through the first couple of years of parenting. Truth be told, until I became a parent, I did not realize how important flexible hours, open PTO, and health benefits are. Recharge allows me to find the harmony between my personal and professional lives at my own pace, and helps me to become a better parent and a leader for the team.

Callie Hawley, Senior Manager, Content Marketing

I never knew how valuable working for a fully remote company would be, until I experienced it as a parent. When I first started at Recharge, I was a mom of one, dealing with the challenges of the pandemic, daycare, and the inevitability of having a sick kiddo at home. I never once felt like I couldn’t be a mom first, and in fact, Recharge continued to enforce that “life comes first.”

Fast forward to getting pregnant with my second child while at Recharge. The parental leave and support from my team and leadership was the best I’ve experienced. I knew coming back from leave that I’d have support both for ramping back into my role, but also for this new life change that my family was experiencing. 

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Recharge announces premier partnership with Churn Buster for next-level subscription retention https://getrecharge.com/blog/recharge-churn-buster-premier-partnership/ Tue, 06 Sep 2022 16:42:22 +0000 https://rechargepayments.com/?p=18272 We are pleased to officially announce Churn Buster as a Recharge Premier Partner. Churn Buster is a leading subscription retention platform dedicated to helping merchants reduce churn, improve the customer experience, and increase lifetime value (LTV). In today’s ecommerce market, merchants are faced with high operational and acquisition costs, increased competition in every sector, and

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We are pleased to officially announce Churn Buster as a Recharge Premier Partner. Churn Buster is a leading subscription retention platform dedicated to helping merchants reduce churn, improve the customer experience, and increase lifetime value (LTV).

In today’s ecommerce market, merchants are faced with high operational and acquisition costs, increased competition in every sector, and the challenge of consumers’ own cutbacks as inflation rises. Retaining the customers you’ve fought hard to win can prove to be overwhelming and challenging, and it’s difficult to know where to start or how to track improvement. 

With all this in mind, one thing is certain: The often hidden cost of unoptimized churn is no longer sustainable. 

Since 2018, as a Recharge tech partner, Churn Buster has helped fast-growing merchants retain hundreds of millions of dollars in revenue and millions of subscribers. With this premier partnership, Recharge merchants will be able to tap into even greater benefits of optimized retention, increased LTV, and improved business health as they scale. 

“Churn Buster has proven to be a powerful churn prevention tool for many of the merchants who use Recharge over the years.This new elevated tech partnership is part of an already valuable integration that we will continue to improve upon for our merchants as they continue to grow.”

—Matt Houlemard, Technology Partnerships Manager at Recharge 

What is passive churn?

One of the most valuable (and lowest effort) ways for subscription merchants to improve retention and increase their overall customer LTV is to address passive churn

Passive churn is a silent killer. It’s difficult to see, often misunderstood, and too often neglected. However, the fact remains that many merchants are losing money involuntarily due to failed credit card payments. On average, 10% of renewal payments fail, which can account for up to 50% of overall churn. With Churn Buster’s tried-and-true approach to dunning, industry leaders are able to recover over 90% of these subscribers.

Plugging in to an advanced dunning process is hands down the easiest, most impactful way to improve retention today. However, failed payment churn does not exist in a bubble. The difference between merchants recovering 90% of payment failures vs. those recovering 20% (using the exact same dunning process) lies squarely in the active churn column.

There is a direct correlation between active and passive churn rates. A customer’s desire to cancel is tightly linked to their desire to provide an updated credit card after a renewal payment fails. Active and passive churn rise and fall together.

It’s why it’s important to look holistically at the many factors that impact your subscribers’ desires to stick around.

What is active churn?

One of the most impactful ways to both reduce active churn, and gain insights that help address churn reasons much earlier in a customer’s lifecycle, is with a custom cancel flow.

Over 30% of subscribers can be saved after they hit the cancel button.

Allowing subscribers to reschedule an order rather than cancel, or dynamically serving offers to specific customer profiles are just a few of the ways merchants can use cancel flows to make “saves” they otherwise would have lost.

Churn Buster’s team of senior level payments experts, customer experience specialists, veteran ecommerce operators, and ecommerce accountants are dedicated to helping merchants dial in lasting improvements to retention. Their approach places upfront focus on going after the lowest hanging fruit, making the biggest gains with the lowest effort. This establishes a strong baseline and industry benchmark for ongoing gains from a variety of incremental improvements, like A/B testing, last-chance offers, high-value alerts, and more. 

It’s never been more important for subscription businesses to level-up their subscriber retention. It’s also never been easier. All merchants using Recharge have access to our integration with Churn Buster through the “Apps” tab of your Recharge application. The partnership is also available across platforms, including Recharge Checkout on Shopify, Shopify Checkout, and Recharge Checkout on BigCommerce.

For more information, or to sign up for this service, visit the Churn Buster + Recharge partnership page.

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Recharge Changelog recap: July 2022 https://getrecharge.com/blog/recharge-changelog-recap-july-2022/ Fri, 29 Jul 2022 16:46:30 +0000 https://rechargepayments.com/?p=16485 We’re seeing a strong close to Q2 and have exciting new updates to share from our Changelog, a place where Recharge merchants can learn about new product features, releases, and enhancements in real-time.  Tip: To never miss a release, be sure to subscribe to updates and get notifications delivered directly to your inbox. Bundles is

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We’re seeing a strong close to Q2 and have exciting new updates to share from our Changelog, a place where Recharge merchants can learn about new product features, releases, and enhancements in real-time. 

Tip: To never miss a release, be sure to subscribe to updates and get notifications delivered directly to your inbox.

Bundles is now in open beta

Earlier this month, we announced that Bundles has launched open beta! 

With Bundles you can easily offer build-your-own-boxes.
Bundles makes it easier for Recharge merchants to offer build-your-own boxes and other custom bundle options.

Available to Recharge merchants on the Pro and Enterprise plan, Bundles allows Shopify merchants to use one SKU to bundle multiple products to offer either a customizable “build-your-box” experience or a fixed bundle with pre-selected items. With Bundles your customers can:

  • Build their own box, customizing their product selections at a fixed-price
  • Subscribe to a curated experience of pre-set contents
  • Manage and update bundled subscriptions in the Recharge customer portal 

Merchants in the Bundles beta can also enable collapsible collections for bundles with multiple collections to help users navigate the options efficiently—and keep them engaged and focused while finishing their purchase.

The best part? For bundles where all collections have a set size, this works automatically, guiding the user through the selection process.

Try Bundles today. You just have to navigate to your merchant portal > Products > Bundles.

Colorado Retail Delivery Fee

On July 1, 2022, the state of Colorado implemented a new Retail Delivery Fee on all shipments delivered to a Colorado address. To help our merchants stay compliant with this requirement, Recharge now adds $0.27 USD on applicable charges if your business collects sales tax in Colorado.

NOTE: for merchants using Recharge with Shopify Checkout Integration, Shopify will directly apply this fee to all relevant transactions.

Try our new customers details page

Based on feedback from our merchants, we’ve now consolidated all the essentials onto one page so you can reschedule an order, swap a product, or skip an order with just one click—making it faster and easier than ever to manage your customers. 

Give it a try! Visit your merchant portal > Customers > select a customer > Click the banner.

This new dashboard shows customer information, all in one place.
The new customers detail page gives merchants access to critical customer information, all in one place.

Open beta! Merging addresses is now supported on the Recharge API v2021-11

Subscriptions under separate addresses can now be merged onto a single target address in one API call. Using the new Merge Addresses endpoint on our API, merchants can now combine subscriptions under one address in a single API call (4x easier) to help them fix issues such as:

  • Update an active subscription with an old address associated with a non-functional payment method 
  • Avoid multiple shipping charges for multiple subscriptions that are being sent on the same date under different addresses
  • And more!

With this method, merchants and partners can:

  • Choose a target address to merge other addresses onto
  • Keep or delete the source addresses
  • Optionally set a custom next charge date for the merged subscriptions

This feature is now available for all of our merchants to use in open beta.

The Bulk Plans resource is now available on our API in v2021-11

Merchants can now use our new Bulk Plans endpoint to create, update, or delete multiple plans for a specific product in one API call. They can also leverage our new async batch types, which will allow them to make updates to plans on multiple products at once.

This feature expands our current Plans endpoint in v2021-11, and merchants can now use the new Bulk Plans resource to:

  • Bulk create new plans for a product
  • Bulk update existing plans on a product
  • Bulk delete plans from a product

Note: A single product can have a maximum of 20 plans.

Merchants can leverage our async batches to make these amendments for up to 10,000 products at a time (and up to 200,000 plans)!

Customer portal improvements for stores using multiple payment methods

Support for multiple payment methods per subscriber is now generally available for all merchants. We have also launched a number of improvements to the customer portal experience focused on making it easier than ever for customers to make payment and shipping address updates. 

What’s new?

  • Prompts to help customers select whether an address change applies to one or all subscriptions and/or add an address if the preferred address is not visible
  • Allow customers to bulk move subscriptions from one payment method to another
  • Improved handling for missing payment method or shipping address on file and improved error handling overall
  • Shipping and payment information is updated separately
  • New translations are available for any of the new out-of-the-box text, to empower merchants to create a cohesive brand voice throughout the customer portal
  • And more!

We recommend reviewing our support documentation to stay up to date.

Integration updates

The LoyaltyLion integration enhancement is now available for all merchants on the Shopify Checkout page. LoyaltyLion is a rewards and loyalty platform that specializes in customer retention and LTV via their post-reward-application data and analytics. 

What has changed?

  • Merchants can now choose whether discount codes should be eligible for checkout or should be applied to existing subscriptions via the portal, which means that customers get to pick what type of discount code they would like to redeem their points for (checkout or subscription). This ensures that discount code usage is accounted for in their respective platform when used by the customer, which avoids any potential abuse of discount code usage.
  • Discount codes can now apply to multiple charges.
  • Codes are created in both systems if the merchant is on SCI or SCI (m).

Stay tuned  

Be on the lookout for more updates in the Changelog feed. We’re excited to keep sharing all of the great things we have in store!

Sources

[1] Recharge Payments Changelog (Recharge)

[2] Retail Delivery Fee (Colorado Department of Revenue)

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Improved Klaviyo integration enables customers to send more targeted messages https://getrecharge.com/blog/improved-klaviyo-integration-enables-customers-to-send-more-targeted-messages/ Tue, 28 Jun 2022 05:51:00 +0000 https://rechargepayments.com/?p=6393 Klaviyo Version 2 (V2) enables merchants to build and send automated transactional and marketing emails that are powered by more detailed subscription data. If you want to grow your business by increasing average order value (AOV), extending lifetime value (LTV), and winning back customers who cancel their subscriptions, you’ll be excited to learn about the

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Klaviyo Version 2 (V2) enables merchants to build and send automated transactional and marketing emails that are powered by more detailed subscription data.

If you want to grow your business by increasing average order value (AOV), extending lifetime value (LTV), and winning back customers who cancel their subscriptions, you’ll be excited to learn about the new and improved Recharge and Klaviyo integration. 

Our updated integration with Klaviyo allows you to seamlessly utilize your subscription data to send targeted messages to your customers. From discovering what additional products are relevant to your shoppers, to keeping them engaged with your brand, there are many new opportunities to grow your customer base and build brand loyalty.

With that, we’re excited to share all of the details of what our improved integration with Klaviyo entails.

Useful metrics in real-time

Our updated integration triggers Klaviyo metrics in real-time, allowing merchants to use the subscription data that comes directly from Recharge. Merchants will also have custom properties available to use for more targeted and relevant messaging to include in the metrics that are triggered. 

A few use cases that highlight what merchants have the ability to do when setting up the Recharge Klaviyo integration are:

  • Welcoming customers with an opportunity to cross-sell when the “Subscription started on Recharge” metric triggers 
  • Winning customers back when the “Subscription canceled on Recharge” metric generates, along with sending custom discounts via Quick Action URLs
  • Recovering abandoned carts when the “Started checkout” metric goes off
  • Welcoming back customers when the “Subscription reactivated on Recharge” metric is prompted
  • Sending targeted emails at specific upcoming order intervals when the “Order upcoming on Recharge” metric triggers
  • Customizing emails by easily adding product images of upcoming orders
  • And many more…

Create custom flows

Recharge and Klaviyo merchants can use these new metrics, combined with multiple Quick Actions, to create custom flows in Klaviyo with advanced segmentation. These custom properties can be used to send targeted emails to key customer segments. 

For instance, merchants can trigger an automated email when the third order in an upcoming subscription is set to ship and upsell a one-time product to their customers. They can use quick action URLs to prevent cancellations by informing their customers of their upcoming orders—allowing them to ship early, skip, or delay by using Quick Action URLs. 

Alternatively, if a customer does end up canceling their subscription, the merchant can try to retain the customer by triggering an email with alternative products or shipping cadences.  Additionally, merchants can target customers who abandoned their carts to try and win them back.

“The new updates around Klaviyo and Recharge unlock extremely powerful tools for our email marketing campaigns. These enhancements will have a huge impact on our clients leveraging Recharge and Klaviyo to provide highly targeted campaigns and allow us to better support our clients in mitigating subscriber churn, supercharging AOV with product add-ons, and increasing LTV with abandoned cart and canceled subscriber win-back campaigns.”

Yaseen Shurbaji, Co-Founder at Prismfly

A valuable integration

This is a powerful retention tool for our more than 5,000 merchants who use Recharge and Klaviyo together. These new features are part of an already valuable integration that we will continue to improve. 

Merchants are currently using Recharge and Klaviyo together to sync their Klaviyo segments with Facebook Custom Audiences to find new customers or win back lost customers. With automatic segment updating, they’re able to trigger relevant emails in real-time. Merchants are also now able to embed product images and product details to further customize their emails.

“This exciting new integration between Klaviyo and Recharge makes it easier to send more targeted campaigns to Who Gives A Crap subscribers. The content we share via email is now more relevant and actionable.”

Mike Altman, Director of Lifecycle and CRM at Who Gives a Crap

All merchants using Recharge now have access to our V2 integration with Klaviyo through the “Integrations” tab of your Recharge application, and it’s available across platforms, including: Recharge Checkout on Shopify, Shopify Checkout, Recharge Checkout on BigCommerce, and with our APIs. Quick Actions are fully available on Shopify and Recharge Checkout on Shopify, but not yet available on BigCommerce. 

To start using Klaviyo V2 or migrate from Klaviyo V1 to V2, visit our support documentation. If you aren’t currently using Klaviyo to send highly-relevant emails and SMS to maximize your use of Recharge, create a Klaviyo account for free today or request a demo here.

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Recharge & Shopify Plus Certified App Program https://getrecharge.com/blog/recharge-shopify-plus-certified-app-program/ Mon, 11 Apr 2022 14:32:48 +0000 https://rechargepayments.com/?p=13226 We are delighted to announce that Recharge has joined the Shopify Plus Certified App Program. Shopify has invited select subscription apps to join their program and we are thrilled to be among them.  Seamless subscription commerce with Recharge Recharge is the leading subscription payments solution, helping over 15,000 ecommerce merchants of all sizes launch and

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We are delighted to announce that Recharge has joined the Shopify Plus Certified App Program. Shopify has invited select subscription apps to join their program and we are thrilled to be among them. 

Seamless subscription commerce with Recharge

Recharge is the leading subscription payments solution, helping over 15,000 ecommerce merchants of all sizes launch and scale subscription offerings. Our subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.

Since starting in 2014, Recharge has processed over $10 billion in revenue and powers the subscriptions of over 50 million subscribers. Since inception, we have been a part of the Shopify ecosystem and are delighted for this next stage of our partnership. 

In May 2021, Recharge raised over $277 Million in growth capital at a $2.1 billion valuation. 

We believe subscriptions are a powerful way for consumers to engage with their favorite brands.  Subscriptions lower the friction around purchasing and build ongoing relationships between merchants and their subscribers. Turn transactions into relationships with seamless subscription experiences powered by Recharge.

What is the Shopify Plus Certified App Program?

The Shopify Plus Certified App Program is home to best-in-class technology solutions specifically chosen for their quality and alignment with Plus merchant needs. 

Each app that joins the program is formally reviewed by the Shopify App Review and Quality Assurance Team, to ensure they meet advanced requirements in the areas of performance, security, privacy, and support.

Our inclusion in the Shopify Plus Certified App Program will allow us to align more closely with Shopify than ever before. As a member of the program we will receive inside info on new product launches, collaborate with exclusive access to Shopify’s developer success team and strategy partnership managers, and add us to an exclusive collection of best-in-class technology solutions within the Shopify App Store.

Most importantly, this alignment will help us continue to deliver the best possible subscription experience for both merchants and their customers.

Want to learn more? 

If you’re new to subscriptions, learn how you can turn your one-time transactions into long-term customer relationships with Recharge. To learn more about the Shopify Plus Certified App Program check out this breakdown from Shopify.

Recharge supports migrations from a broad array of subscription apps, ecommerce custom deployments, and other legacy platforms. We’ve completed hundreds of successful migrations, with a team of designated migration specialists who ensure your business continuity is the highest priority. Get in touch with our migration specialists by clicking here.

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Recharge partners with Mollie to offer a best-in-class subscription solution https://getrecharge.com/blog/recharge-partners-with-mollie-to-offer-a-best-in-class-subscription-solution/ Thu, 07 Apr 2022 11:58:49 +0000 https://rechargepayments.com/?p=13194 Today, Recharge announced a partnership with Mollie, one of the fastest growing payment service providers in Europe. This partnership offers an API-first, end-to-end subscription solution. It provides unprecedented support for recurring payments and subscription management, as well as cutting-edge innovation to subscription-based ecommerce businesses, and is now available across all markets that Mollie services.  Released

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Today, Recharge announced a partnership with Mollie, one of the fastest growing payment service providers in Europe. This partnership offers an API-first, end-to-end subscription solution. It provides unprecedented support for recurring payments and subscription management, as well as cutting-edge innovation to subscription-based ecommerce businesses, and is now available across all markets that Mollie services. 

Released in November, Recharge’s new API version was brought to market to enable merchants to seamlessly integrate with other technology providers within a composable commerce stack. 

This partnership between Mollie and Recharge allows for the integration of recurring payments into standalone webshops and platforms such as Magento, WooCommerce, and others to come. Merchants will be able to customize and quickly incorporate a subscription program. Utilizing real-time analytics with insights into revenue, customers, and their overall subscription programs, merchants will be able to better understand and meet their customers’ unique needs. Merchants will also be able to retry failed payments and leverage the Recharge interface to automate smart dunning and winback workflows.

Screenshot of the Mollie dashboard

While merchants will find value in this new integration, their customers will also benefit from an enhanced subscription experience. This includes the ability to manage their subscriptions through a personalized portal, receive notifications, and access options to add one-time purchases, manage recurring purchases, skip deliveries, or swap products.

Ken Serdons, Chief Commercial Officer at Mollie, said, “We’re really excited to be able to offer merchants the opportunity to easily implement fully powered subscriptions with Recharge. Seamless, effortless payments brought to recurring ecommerce means an increase in lifetime value and average order value, and at a time of unprecedented ecommerce growth and ambition, we’re able to meet and surpass customer expectations.”

“What we’re seeing is a continued momentum towards modular commerce,” said Oisin O’Connor, CEO and Co-Founder at Recharge. “Partnering with Mollie allows us to continue meeting ecommerce businesses where they are and provide the most seamless way for them to have a recurring payments and subscription management solution, all in one place.”
For more information, or to sign up for this service, please visit the Mollie + Recharge partnership page.

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Announcing our 2022 Partner Award winners https://getrecharge.com/blog/announcing-our-2022-partner-award-winners/ Tue, 15 Mar 2022 14:56:19 +0000 https://rechargepayments.com/?p=12739 We’re excited to announce the Recharge 2022 Partner of the Year Award winners! The partners selected for each of our four awards exemplify the best of what it means to be a partner in the Recharge Agency Partner Program or Technology Partner Program.  These partners are leaders at what they do, are merchant-obsessed, and look

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We’re excited to announce the Recharge 2022 Partner of the Year Award winners! The partners selected for each of our four awards exemplify the best of what it means to be a partner in the Recharge Agency Partner Program or Technology Partner Program

These partners are leaders at what they do, are merchant-obsessed, and look for opportunities to drive long-term value for the clients they serve by combining their core competencies with the benefits of Recharge subscriptions. 

Announcing our 2022 award winners…

Agency Partner of the Year: The Stable

Agency Partner of the Year is our top award, recognizing the Recharge agency partner who led the pack over the last year in terms of engagement, merchant focus, and execution. We’re pleased to announce the 2022 award winner for Agency Partner of the Year is The Stable

In late 2021, The Stable acquired two long-standing and leading Recharge agency partners: BVA and Zehner. This powerhouse agency partners with some of the largest DTC brands and household names, helping them get the most from their ecommerce sites overall and with innovative extensions to their subscription programs. An example of this: creating a custom checkout with the Recharge API and developing a membership program for Minky Couture

Innovation Partner of the Year: ElectrIQ Marketing

Innovation Partner of the Year recognizes the Recharge partner who’s exhibited superior technical acumen and ability to extend the capabilities of the Recharge platform. We’re pleased to announce the 2022 award winner for Innovation Partner of the Year is ElectrIQ Marketing

ElectrIQ Marketing shines in their ability to drive feature adoption and innovation, including being an early adopter and proponent of RechargeSMS and building extensible features around subscriptions—like custom quiz flows and build-a-box functionality—to help merchants drive greater adoption. They are also Klaviyo + Recharge integration experts, promoting the power of Recharge Quick Actions with their clients, including Soylent.

Emerging Partner of the Year: P3 Media

Emerging Partner of the Year recognizes a newer Recharge partner who is investing in growing their subscription business with Recharge, taking the steps to proactively build their business for immediate and long-term success. We’re pleased to announce the 2022 award winner for Emerging Partner of the Year is P3 Media

P3 Media became an official Recharge partner early in 2021 and quickly engaged, growing their subscription practice to earn the status of Premier Partner for 2022 in Recharge’s newly launched Agency Partner Program. The key to their rapid success has been the trust their clients have in them and the subscription expertise they’ve quickly grown, as exhibited in their recent blog post: 3 powerful ways to combat subscription fatigue.

Technology Partner of the Year: Gorgias

Technology Partner of the Year recognizes the Recharge technology partner whose integration and engagement have added significant value for Recharge merchants. We’re pleased to announce the 2022 award winner for Technology Partner of the Year is Gorgias

The Gorgias integration enables lightning-fast customer support for hundreds of Recharge merchants’ subscription programs, including Bokksu, Clearly Filtered, Darn Good Yarn, and Dr. Axe, just to name a few.

Connect with a Recharge partner

Congratulations to our 2022 Partner Award winners!

For merchants that are looking to work with one of our amazing partners, you can search and connect with prospective development and design and marketing agencies via our agency partner directory, and with prospective technology applications to bolster your subscription tech stack via our integrations directory

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Announcing the Recharge Agency Partner Program https://getrecharge.com/blog/announcing-the-recharge-agency-partner-program/ Tue, 08 Mar 2022 15:27:41 +0000 https://rechargepayments.com/?p=12623 We’re thrilled to announce the launch of the new Recharge Agency Partner Program. Our mission is to give agency partners the resources and tools to grow a robust subscription practice while helping merchants benefit from the thriving subscription economy. This program paves a clear path to unlocking new benefits and revenue opportunities as agency partners

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We’re thrilled to announce the launch of the new Recharge Agency Partner Program. Our mission is to give agency partners the resources and tools to grow a robust subscription practice while helping merchants benefit from the thriving subscription economy. This program paves a clear path to unlocking new benefits and revenue opportunities as agency partners invest in a relationship with Recharge. It also helps merchants identify partners who have expertise in setting up and optimizing subscription programs.

What does the new program look like?

Recharge currently offers three levels of partnership within the program: Registered, Select, and Premier. Registered is our entry level and gives new partners immediate access to the tools, assets, and revenue opportunities to start growing their subscription practice with Recharge. As partners start to build expertise and move to the Select level, they’ll have the opportunity to gain additional technical, sales, and marketing support and be eligible to receive merchant referrals. Our most engaged partners have earned Premier status and will receive the highest level of support, co-marketing opportunities, and exclusive access to programs to support their continued growth. 

What makes Recharge agency partners stand out?

Recharge agency partners help bring subscriptions to life.

We’re lucky to work with some of the best agency partners out there and are consistently blown away by their dedication to helping merchants solve their most pressing business challenges. The ecommerce industry has undergone unprecedented change over the past few years, and subscriptions have proven to be an exceptional way for merchants to connect with and create long-term relationships with their customers. Recharge agency partners have helped thousands of merchants set up and optimize their subscription programs, driving increases in average order value (AOV), customer lifetime value (LTV), and monthly recurring revenue (MRR).

Want to learn more? 

For agencies that are interested in learning more about the Recharge Agency Partner Program or applying to become a partner in the program, please visit our program page. A detailed description of the benefits and requirements of the program can be found in our Program Guide

For merchants that are looking to partner with one of our amazing development and design or marketing agencies, you can search and connect with prospective partners via our agency partner directory.

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