PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:09:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season! https://www.ppchero.com/unlock-every-sale-how-feed-optimization-can-be-your-secret-weapon-for-this-holiday-season/ Thu, 17 Oct 2024 17:22:35 +0000 https://www.ppchero.com/?p=27615 It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge […]

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]]> Low, Medium, High: Decoding Google Shopping Priority Settings https://www.ppchero.com/low-medium-high-decoding-google-shopping-priority-settings/ Fri, 13 Sep 2024 08:15:06 +0000 https://www.ppchero.com/?p=27367 Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but with different goals, budgets, or bidding strategies. The significance of priority settings lies in their […]

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]]> 9 Attributes to Deploy to Supercharge Your Google Shopping Feed https://www.ppchero.com/9-attributes-to-deploy-to-supercharge-your-google-shopping-feed/ Fri, 23 Aug 2024 08:55:50 +0000 https://ppchero.com/9-attributes-to-deploy-to-supercharge-your-google-shopping-feed/ Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all […]

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]]> Ultimate Guide to Product Data Feed Management https://www.ppchero.com/ultimate-guide-to-product-data-feed-management/ Fri, 24 May 2024 12:37:50 +0000 http://ppchero.com/ultimate-guide-to-product-data-feed-management/ From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the […]

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]]> Five Product Feed Fixes To Optimise Your Google Shopping Campaign https://www.ppchero.com/optimise-your-product-feed-to-improve-google-shopping/ Fri, 17 May 2024 07:10:59 +0000 http://ppchero.com/optimise-your-product-feed-to-improve-google-shopping/ In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product feed is more important than ever. Despite that it’s an area that campaign managers often […]

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]]> Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign https://www.ppchero.com/google-shopping-a-beginners-guide-to-crafting-a-compelling-campaign/ Thu, 09 May 2024 16:56:13 +0000 http://ppchero.com/google-shopping-a-beginners-guide-to-crafting-a-compelling-campaign/ With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your business stand out from competitors. There’s no better way to boost your online presence than […]

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]]> Using Geo-Targeting to Get Customers Back in Stores https://www.ppchero.com/use-geotargeting-boost-customers/ Wed, 20 Apr 2022 12:15:07 +0000 http://ppchero.com/use-geotargeting-boost-customers/ Learn more about the UK geo-targeting options available and start minimizing wasted ad spend!

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]]> Using Google Ads for Shopify Success https://www.ppchero.com/using-google-ads-for-shopify-success/ Wed, 23 Mar 2022 12:15:00 +0000 http://ppchero.com/using-google-ads-for-shopify-success/ There’s a lot that goes into building a successful Shopify store. Learn how to use Google Ads to ensure Shopify success in 2022.

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]]> Smart Shopping for the Holidays – A Test & Learn Approach https://www.ppchero.com/smart-shopping-for-the-holidays-a-test-learn-approach/ Mon, 30 Nov 2020 14:40:00 +0000 http://ppchero.com/smart-shopping-for-the-holidays-a-test-learn-approach/ Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.

<p>The post Smart Shopping for the Holidays – A Test & Learn Approach first appeared on PPC Hero.</p>

]]> Running Smart Shopping Alongside Regular Shopping [Test Results] https://www.ppchero.com/running-smart-shopping-alongside-regular-shopping-test-results/ Tue, 06 Oct 2020 12:15:00 +0000 http://ppchero.com/running-smart-shopping-alongside-regular-shopping-test-results/ One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.

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