PPC Hero https://www.ppchero.com Mon, 13 Jan 2025 18:19:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising https://www.ppchero.com/the-intersection-of-creativity-and-data-rethinking-the-art-of-ppc-advertising/ Mon, 13 Jan 2025 18:19:03 +0000 https://www.ppchero.com/?p=28433 In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and creativity, examining how these two elements together drive success in PPC advertising. Building on insights […]

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]]> Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data https://www.ppchero.com/beyond-keywords-how-to-build-winning-campaigns-with-audience-targeting-and-first-party-data/ Mon, 16 Dec 2024 15:47:13 +0000 https://www.ppchero.com/?p=28331 The digital marketing landscape has undergone a seismic shift over the past decade.  Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent.  This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple touchpoints and moments […]

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]]> How Automation will Reshape the Role of the PPC Manager in 2025 https://www.ppchero.com/how-automation-will-reshape-the-role-of-the-ppc-manager-in-2025/ Thu, 05 Dec 2024 17:24:37 +0000 https://www.ppchero.com/?p=28242 The role of the PPC manager in 2025 will be markedly different from when I first stepped into it back in 2006. At that time, nearly everything was manual. Conversion tracking, as we know it today, was almost non-existent. While some rudimentary forms of tracking were available in-app, they lacked the integration and precision modern […]

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