PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Why You Can’t Afford to Ignore Responsive Display Ads https://www.ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Fri, 15 Apr 2022 12:15:00 +0000 http://ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?

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]]> Past, Present, and Future: Social recommendations for the Festive Season https://www.ppchero.com/social-recommendations-for-festive-season/ Tue, 09 Nov 2021 13:15:00 +0000 http://ppchero.com/social-recommendations-for-festive-season/ Brainlabs Global VP of Social, Ofir Halfon, helps you prepare for the holiday season with a 2020-2021 CPA vs CPM analysis and Social recommendations for the UK and US market.

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]]> How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask https://www.ppchero.com/how-to-invest-in-ecommerce-ads/ Wed, 06 Oct 2021 12:15:00 +0000 http://ppchero.com/how-to-invest-in-ecommerce-ads/ Picking the right investment is one of the biggest concerns eCommerce business owners have. These questions can point you in the right direction.

<p>The post How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask first appeared on PPC Hero.</p>

]]> Review Ads on Social for eCommerce Brands [Case Study] https://www.ppchero.com/review-ads-on-social-for-ecommerce-brands-case-study/ Tue, 12 Jan 2021 14:15:00 +0000 http://ppchero.com/review-ads-on-social-for-ecommerce-brands-case-study/ One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.

<p>The post Review Ads on Social for eCommerce Brands [Case Study] first appeared on PPC Hero.</p>

]]> How to Create Thumb-stopping Social Ads https://www.ppchero.com/create-thumb-stopping-social-ads-how-to/ Wed, 09 Dec 2020 14:15:00 +0000 http://ppchero.com/create-thumb-stopping-social-ads-how-to/ No one is really looking forward to seeing another ad. Overcome banner blindness with Bahador's top tips for creating attention-grabbing social media ads.

<p>The post How to Create Thumb-stopping Social Ads first appeared on PPC Hero.</p>

]]> Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video] https://www.ppchero.com/images-are-going-to-infiltrate-google-search-and-other-hot-takes-for-2020-video/ Wed, 15 Jan 2020 13:15:00 +0000 http://ppchero.com/images-are-going-to-infiltrate-google-search-and-other-hot-takes-for-2020-video/ In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.

<p>The post Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video] first appeared on PPC Hero.</p>

]]> Google Gallery Ads – Another Day, Another New Ad Format https://www.ppchero.com/gallery-ads-another-day-another-new-ad-format/ Thu, 27 Jun 2019 12:15:16 +0000 http://ppchero.com/gallery-ads-another-day-another-new-ad-format/ Google is introducing image ads to search by unveiling a new Gallery Ad format.

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]]> Visual Search – Could It Be The Next Big Thing? https://www.ppchero.com/visual-search-could-it-be-the-next-big-thing/ Wed, 01 May 2019 12:15:02 +0000 http://ppchero.com/visual-search-could-it-be-the-next-big-thing/ Images are the way of the future - will it be the future of search? We think so.

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]]> How to Use Asset Placement Customization in Facebook https://www.ppchero.com/using-asset-placement-customization-in-facebook/ Tue, 15 Jan 2019 13:50:31 +0000 http://ppchero.com/using-asset-placement-customization-in-facebook/ Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

<p>The post How to Use Asset Placement Customization in Facebook first appeared on PPC Hero.</p>

]]> The Good, Bad, And Ugly Impact Of PPC On Journalism https://www.ppchero.com/the-good-bad-and-ugly-impact-of-ppc-on-journalism/ Thu, 29 Dec 2016 12:45:59 +0000 http://ppchero.com/the-good-bad-and-ugly-impact-of-ppc-on-journalism/ Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.

<p>The post The Good, Bad, And Ugly Impact Of PPC On Journalism first appeared on PPC Hero.</p>

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