PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The death of third-party cookies: How to future-proof your strategy for a cookieless world https://www.ppchero.com/the-death-of-third-party-cookies-how-to-future-proof-your-strategy-for-a-cookieless-world/ Fri, 21 Jun 2024 10:12:45 +0000 http://ppchero.com/the-death-of-third-party-cookies-how-to-future-proof-your-strategy-for-a-cookieless-world/ The landscape of digital advertising is about to undergo a massive shift. Google’s Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies […]

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