PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:25:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Happy St. Patricks Day from PPC Hero https://www.ppchero.com/happy-st-patricks-day-from-ppc-hero-2/ Wed, 17 Mar 2010 10:00:08 +0000 http://ppchero.com/happy-st-patricks-day-from-ppc-hero-2/ Celebrate St. Patty’s Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o’ gold.

<p>The post Happy St. Patricks Day from PPC Hero first appeared on PPC Hero.</p>

]]> Happy Birthday PPC Hero! Congrats on Turning 3 Years Old! https://www.ppchero.com/happy-birthday-ppc-hero-is-turning-3-years-old/ Fri, 12 Mar 2010 12:00:08 +0000 http://ppchero.com/happy-birthday-ppc-hero-is-turning-3-years-old/ Happy Birthday PPC Hero! Still going strong with 5,260 subscribers!

<p>The post Happy Birthday PPC Hero! Congrats on Turning 3 Years Old! first appeared on PPC Hero.</p>

]]> Find Irrelevant Traffic Before It Finds You https://www.ppchero.com/find-irrelevant-traffic-before-it-finds-you/ Wed, 24 Feb 2010 17:38:01 +0000 http://ppchero.com/find-irrelevant-traffic-before-it-finds-you/ One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow down your keyword list and prevent unqualified traffic from seeing your ad and not clicking […]

<p>The post Find Irrelevant Traffic Before It Finds You first appeared on PPC Hero.</p>

]]> When to Pause or Delete Ads & Keywords To Save Your Quality Scores https://www.ppchero.com/when-to-pause-or-delete-ads-keywords-to-save-your-quality-scores/ Wed, 10 Feb 2010 17:21:56 +0000 http://ppchero.com/when-to-pause-or-delete-ads-keywords-to-save-your-quality-scores/ Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years? The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future. Achieving a […]

<p>The post When to Pause or Delete Ads & Keywords To Save Your Quality Scores first appeared on PPC Hero.</p>

]]> Increase Conversion Rates with Minimal Effort, Time and Money https://www.ppchero.com/increase-conversion-rates-with-minimal-effort-time-and-money/ Thu, 04 Feb 2010 19:23:25 +0000 http://ppchero.com/increase-conversion-rates-with-minimal-effort-time-and-money/ I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, […]

<p>The post Increase Conversion Rates with Minimal Effort, Time and Money first appeared on PPC Hero.</p>

]]> New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features https://www.ppchero.com/new-excluded-keywordsblocked-domains-limit-plus-new-yahoo-search-network-reporting-features/ Mon, 25 Jan 2010 13:00:38 +0000 http://ppchero.com/new-excluded-keywordsblocked-domains-limit-plus-new-yahoo-search-network-reporting-features/ I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth. There have been some new advances made in the Yahoo Network (finally!) that may help […]

<p>The post New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features first appeared on PPC Hero.</p>

]]> Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber https://www.ppchero.com/increase-your-ppc-ecommerce-sales-with-yahoo-and-pricegrabber/ Tue, 12 Jan 2010 19:25:38 +0000 http://ppchero.com/increase-your-ppc-ecommerce-sales-with-yahoo-and-pricegrabber/ Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo. Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating […]

<p>The post Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber first appeared on PPC Hero.</p>

]]> New Contact Form Extensions Beta from Google – Super Cool https://www.ppchero.com/new-contact-form-extensions-beta-from-google-super-cool/ Tue, 05 Jan 2010 21:46:04 +0000 http://ppchero.com/new-contact-form-extensions-beta-from-google-super-cool/ Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’. The gist of the beta is if you’re running a […]

<p>The post New Contact Form Extensions Beta from Google – Super Cool first appeared on PPC Hero.</p>

]]> Happy New Years 2010 from PPC Hero https://www.ppchero.com/happy-new-years-2009-from-ppc-hero-2/ Thu, 31 Dec 2009 15:43:18 +0000 http://ppchero.com/happy-new-years-2009-from-ppc-hero-2/ Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can’t blame him… he has the PPC world resting on his shoulders. He is the sentinel being, the chosen one, who watches over the land […]

<p>The post Happy New Years 2010 from PPC Hero first appeared on PPC Hero.</p>

]]> Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out! https://www.ppchero.com/do-higher-positions-in-google-mean-you-convert-more-heres-how-to-find-out-2/ Wed, 30 Dec 2009 13:13:26 +0000 http://ppchero.com/do-higher-positions-in-google-mean-you-convert-more-heres-how-to-find-out-2/ Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have […]

<p>The post Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out! first appeared on PPC Hero.</p>

]]>