PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Testing the Power of the YouTube Lead Form Extension https://www.ppchero.com/testing-the-power-of-the-youtube-lead-form-extension/ Tue, 20 Jul 2021 12:15:00 +0000 http://ppchero.com/testing-the-power-of-the-youtube-lead-form-extension/ YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.

<p>The post Testing the Power of the YouTube Lead Form Extension first appeared on PPC Hero.</p>

]]> The Value Of Amazon Sponsored Brand Video Ads [Case Study] https://www.ppchero.com/the-value-of-amazon-sponsored-brand-video-ads-case-study/ Mon, 04 Jan 2021 14:15:00 +0000 http://ppchero.com/the-value-of-amazon-sponsored-brand-video-ads-case-study/ One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4.

<p>The post The Value Of Amazon Sponsored Brand Video Ads [Case Study] first appeared on PPC Hero.</p>

]]> Cross-Platform Lead-Gen Strategy That Lowers CPL https://www.ppchero.com/cross-platform-lead-gen-strategy-that-lowers-cpl/ Mon, 22 Jun 2020 12:15:00 +0000 http://ppchero.com/cross-platform-lead-gen-strategy-that-lowers-cpl/ Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.

<p>The post Cross-Platform Lead-Gen Strategy That Lowers CPL first appeared on PPC Hero.</p>

]]> How To Lower Your Amazon Marketing ACoS https://www.ppchero.com/how-to-lower-your-amazon-marketing-acos/ Tue, 21 Apr 2020 12:15:00 +0000 http://ppchero.com/how-to-lower-your-amazon-marketing-acos/ ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS.

<p>The post How To Lower Your Amazon Marketing ACoS first appeared on PPC Hero.</p>

]]> Hero Conf London 2019 Speaker Recap: Sarah Barker https://www.ppchero.com/hero-conf-london-2019-speaker-recap-sarah-barker/ Thu, 21 Nov 2019 13:15:55 +0000 http://ppchero.com/hero-conf-london-2019-speaker-recap-sarah-barker/ SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.

<p>The post Hero Conf London 2019 Speaker Recap: Sarah Barker first appeared on PPC Hero.</p>

]]> 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising https://www.ppchero.com/4-steps-to-saving-money-lowering-acos-on-amazon-advertising/ Mon, 10 Jun 2019 12:15:43 +0000 http://ppchero.com/4-steps-to-saving-money-lowering-acos-on-amazon-advertising/ How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.

<p>The post 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising first appeared on PPC Hero.</p>

]]> Amazon Introduces Negative Keywords to Sponsored Brand Ads https://www.ppchero.com/amazon-introduces-negative-keywords-to-sponsored-brand-ads/ Tue, 14 May 2019 12:15:14 +0000 http://ppchero.com/amazon-introduces-negative-keywords-to-sponsored-brand-ads/ Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

<p>The post Amazon Introduces Negative Keywords to Sponsored Brand Ads first appeared on PPC Hero.</p>

]]> Amazon New-to-Brand Metrics & What They Can Do For You https://www.ppchero.com/amazon-new-to-brand-metrics-what-they-can-do-for-you/ Wed, 13 Mar 2019 12:15:26 +0000 http://ppchero.com/amazon-new-to-brand-metrics-what-they-can-do-for-you/ Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy. 

<p>The post Amazon New-to-Brand Metrics & What They Can Do For You first appeared on PPC Hero.</p>

]]> Become an Accredited Amazon Advertiser Today https://www.ppchero.com/become-an-accredited-amazon-advertiser-today/ Thu, 14 Feb 2019 13:00:20 +0000 http://ppchero.com/become-an-accredited-amazon-advertiser-today/ You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.

<p>The post Become an Accredited Amazon Advertiser Today first appeared on PPC Hero.</p>

]]> The Newest Amazon Sponsored Products Features of 2019 https://www.ppchero.com/new-amazon-sponsored-products-features-january-2019/ Mon, 21 Jan 2019 13:50:38 +0000 http://ppchero.com/new-amazon-sponsored-products-features-january-2019/ The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

<p>The post The Newest Amazon Sponsored Products Features of 2019 first appeared on PPC Hero.</p>

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