PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 What Marketers Need to Understand About Automated Bid Algorithms https://www.ppchero.com/automated-bid-algorithms-what-marketers-need-to-understand/ Wed, 02 Dec 2020 14:47:56 +0000 http://ppchero.com/automated-bid-algorithms-what-marketers-need-to-understand/ One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.

<p>The post What Marketers Need to Understand About Automated Bid Algorithms first appeared on PPC Hero.</p>

]]> A Guide For Letting Go of Outdated Google Search Best Practices https://www.ppchero.com/let-go-of-outdated-google-search-best-practices/ Mon, 05 Oct 2020 12:15:00 +0000 http://ppchero.com/let-go-of-outdated-google-search-best-practices/ One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.

<p>The post A Guide For Letting Go of Outdated Google Search Best Practices first appeared on PPC Hero.</p>

]]> How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue https://www.ppchero.com/structure-a-sales-funnel-with-conversion-action-sets/ Tue, 18 Aug 2020 12:15:00 +0000 http://ppchero.com/structure-a-sales-funnel-with-conversion-action-sets/ One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.

<p>The post How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue first appeared on PPC Hero.</p>

]]> Video Remarketing: LinkedIn vs. YouTube https://www.ppchero.com/video-remarketing-linkedin-vs-youtube/ Tue, 16 Jun 2020 12:15:00 +0000 http://ppchero.com/video-remarketing-linkedin-vs-youtube/ Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.

<p>The post Video Remarketing: LinkedIn vs. YouTube first appeared on PPC Hero.</p>

]]> Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters https://www.ppchero.com/google-opti-score-why-i-dont-love-this-shorthand-why-it-matters/ Wed, 12 Feb 2020 13:15:00 +0000 http://ppchero.com/google-opti-score-why-i-dont-love-this-shorthand-why-it-matters/ 6 things you might not know about Google's optimization score and how digital marketers should treat this metric.

<p>The post Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters first appeared on PPC Hero.</p>

]]> Use this story-telling device to enhance PPC reporting https://www.ppchero.com/use-this-story-telling-device-to-enhance-ppc-reporting/ Mon, 21 Oct 2019 12:15:34 +0000 http://ppchero.com/use-this-story-telling-device-to-enhance-ppc-reporting/ You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will overcome these forces.

<p>The post Use this story-telling device to enhance PPC reporting first appeared on PPC Hero.</p>

]]> Midwest Digital Marketing Day: Free Day of Training On July 25th https://www.ppchero.com/midwest-digital-marketing-day-free-day-of-training-on-july-25th/ Tue, 23 Jul 2019 12:15:22 +0000 http://ppchero.com/midwest-digital-marketing-day-free-day-of-training-on-july-25th/ Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting with fellow marketers and deepening your PPC skills. 

<p>The post Midwest Digital Marketing Day: Free Day of Training On July 25th first appeared on PPC Hero.</p>

]]> Look Me in the AI: A Glimpse Into Target Impression Share Bidding https://www.ppchero.com/look-me-in-the-ai-a-glimpse-into-target-impression-share-bidding/ Wed, 26 Jun 2019 12:15:24 +0000 http://ppchero.com/look-me-in-the-ai-a-glimpse-into-target-impression-share-bidding/ See the results of a Target Impression share bidding experiment for a multi-brand strategy.

<p>The post Look Me in the AI: A Glimpse Into Target Impression Share Bidding first appeared on PPC Hero.</p>

]]> The Fast & The Curious: how chatbots meet modern buying demands https://www.ppchero.com/the-fast-the-curious-how-chatbots-meet-modern-buying-demands/ Wed, 03 Apr 2019 12:15:06 +0000 http://ppchero.com/the-fast-the-curious-how-chatbots-meet-modern-buying-demands/ If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent intermediary to help curate customized experiences, lower friction and get buyers the answers they need at the speed of a pop-up window.

<p>The post The Fast & The Curious: how chatbots meet modern buying demands first appeared on PPC Hero.</p>

]]> SaaSy Chatbots: How To Talk Back To Your B2B Customers https://www.ppchero.com/saasy-chatbots-how-to-talk-back-to-your-b2b-customers/ Tue, 12 Mar 2019 12:15:49 +0000 http://ppchero.com/saasy-chatbots-how-to-talk-back-to-your-b2b-customers/ Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.

<p>The post SaaSy Chatbots: How To Talk Back To Your B2B Customers first appeared on PPC Hero.</p>

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